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JananiSuraksha

जननी सुरक्षा

AI-Powered Maternal Health Risk Intelligence

Predicting which pregnancies will turn dangerous — before it's too late.

The intelligence layer India's ASHA network was built for — but never got.

An initiative of dmj.one

Vision: Aatmnirbhar Viksit Bharat 2047

The Problem

Every 23 minutes, an Indian mother dies from a preventable complication.

India built the world's largest community health worker network. Then gave them paper and a pen.

~19,000

deaths per year (UN MMEIG 2023, MMR 88)

1.18M

ASHA workers visit every pregnant woman monthly

0

have an AI tool to predict risk

Zero. Not one.

Most of these deaths are preventable, as the health-care solutions to prevent or manage complications are well known — if detected and reached in time. (WHO)

Delay 1: Deciding Delay 2: Reaching Delay 3: Receiving care

Value Proposition

JananiSuraksha puts predictive intelligence into the hands of the person who sees the mother every month.

From passive registration to active prediction.

We don't sell software. We sell time — the minutes between a complication and a death.

Instant Risk Scoring

O(1) constant-time. No internet needed. Works offline.

Smart Referral

Routes to facilities that can ACTUALLY help. Precomputed shortest paths.

Anemia Tracking

Predicts crisis weeks before it happens. Trajectory-based forecasting.

5 minutes per assessment. Zero typing. Voice-first in 12 languages.

Underlying Magic

Three constant-time engines.
All precomputed. All fast.

Addressing a capability gap — no comparable predictive tool currently exists for ASHA workers.

70K

Risk Scoring Engine

Bayesian risk entries — single hash lookup. Beta-Binomial conjugate priors.

10,602

Referral Routing Engine

Real geocoded facilities from data.gov.in National Hospital Directory. Precomputed spatial index + capability matching.

7,480

Anemia Prediction Engine

Hb trajectory profiles — learned index prediction. IFA compliance modeling.

~50MB

Total memory

No GPU

No database queries

5ms

Response time

Offline

Works everywhere

Literature-informed: All 12 risk factors cross-validated against 5 independent data sources (NFHS-5, WHO, Cochrane, Lancet, ACOG). 12/12 within published confidence intervals.

Business Model

B2G SaaS — Government Health Departments

50 rupees per pregnancy. 27 million pregnancies. Do the math.

= Rs 135 crore TAM

1

State NHM Subscription

Per-ASHA or per-pregnancy licensing to state National Health Mission departments.

2

District Dashboard Licensing

Real-time monitoring dashboards for District Health Officers and CMOs.

3

Integration Fees

MCTS/RCH portal integration, ambulance system connectivity (108/102).

Current

Free demo on GCP

Scale-to-zero = ~$0/month

Global

80+ countries via DHIS2

Adaptable architecture

Go-to-Market Plan

From 50 ASHAs to 27 million pregnancies

We don't need to convince 1.18 million ASHAs. We need to convince 1 District Health Officer.

P1

Pilot: 1 High-MMR District

A high-MMR district — 50 ASHAs, 1,500 pregnancies. Prove concept with measurable outcomes.

P2

Full District Expansion

500+ ASHAs, cluster-randomized controlled trial to validate literature-informed risk model in the field.

P3

State-Level NHM Partnership

Uttar Pradesh or Assam — state-wide deployment through NHM integration.

P4

National Scale via NHM

Integration with national health infrastructure. 27 million pregnancies per year.

Entry point: District Health Officer — they control budgets and ASHA deployment.

Wedge: Free pilot → prove MMR reduction → paid state contract.

Competitive Landscape

We're not competing with these —
we're the intelligence layer they all lack.

Every product on this list tells mothers what they already know. None of them tells the ASHA worker what's about to go wrong.

Platform Prediction Routing Real Govt Data Offline Voice
MCTS/RCH Portal Registration only None Partial No No
PMSMA Monthly checkpoint None No No No
ASHABot (Microsoft) Reactive Q&A None No No Limited
Kilkari (BBC) Broadcast only None No SMS IVR
JananiSuraksha Predictive O(1) Smart routing 10,602 facilities Yes 12 languages

Predictive + Routing + Tracking • O(1) • Offline-capable • Voice-first • The only one that predicts

Team

Built by dmj.one

Dream. Manifest. Journey. Together as one.

Built on the clinical intelligence of vaidya-niti and the privacy architecture of mindguard. Not our first health platform.

DM

Divya Mohan

Creator & Architect

Extending vaidya-niti (clinical decision support) and mindguard (mental health) platforms. Been there, done that.

Open to

Clinical advisors, ASHA worker partnerships, NHM collaborators

Looking for

Pilot district partnership, medical validation collaborators

Milestones & Traction

What we've built. What's next.

The platform is live. The engines are running. The critical next step is field validation with ASHA workers in a high-MMR district.

Three constant-time engines operational

70K risk + real facilities + 7,480 anemia profiles

Deployed on GCP Cloud Run

FastAPI + Terraform IaC, one-click deploy

34/34 tests, 6-layer security

Defense-in-depth, non-root container, audit logging

Real facilities from data.gov.in

21 states + 2 UTs, Google Maps navigation

12/12 risk factors cross-validated

NFHS-5, WHO, Cochrane, Lancet, ACOG

Voice input + Telegram alerts live

12 Indian languages, real-time family notifications

Pilot district

Q3 2026

ASHA usability study

Q4 2026

Clinical trial (RCT)

2027

Patent filing

CRI 2025

The Ask

We have a working, literature-informed platform.
What we need is field validation.

One district. 50 ASHAs. 18 months. Rs 50 lakh. The literature-informed foundation is established. The next step is validating its effectiveness in reducing care-seeking delays.

1

Pilot District Partnership

1 District Health Officer willing to deploy with 50 ASHAs for field validation.

2

Clinical Validation

Obstetric specialists to confirm literature-informed thresholds against field outcomes.

3

Funding: Rs 50 Lakh

18-month pilot: infrastructure + field team + cluster-randomized trial.

What we offer:

Working Platform

Deployed today

O(1) Architecture

Scales to 27M pregnancies

Potential to Reduce Delays

Contributing to preventable mortality reduction

Every mother deserves a safe delivery.
Give us one district. We aim to validate it.

Try it now → jananisuraksha.dmj.one